KLARITY SF SUMMIT 2025
Project: Event Design
Role: Senior Brand Designer & Lead Art Director
Year: 2025
Because Klarity is still a growing brand, I leaned into our established visual identity to ensure familiarity and brand recognition, while layering in thoughtful, elevated design moments to reflect our forward-thinking mission. A central concept I brought to life was a “build-your-own Lego minifigure” bar—a playful, symbolic activation that reinforced Klarity’s belief that with the right tools, you can build anything.
I also designed Klarity-branded coffee cups, sandwiches, swag and event collateral that brought surprise-and-delight moments to the experience. Branded iPads, custom signage, and a cohesive visual system tied it all together—creating an environment that felt strategic, trustworthy, and genuinely exciting.
ALTRUIST BRANDING
Project: Product Toolkit
Role: Senior Brand Designer
Year: 2024
Altruist is a modern custodial platform on a mission to make financial advice more accessible, affordable, and human. Advisors are at the heart of the Altruist experience—and their feedback directly shaped the launch of our newest product: Fixed Income.
To support this release, we developed a compelling product toolkit designed to clearly communicate the value of Fixed Income to both current advisors and prospective firms. Built with flexibility in mind, this toolkit sets the foundation for future product campaigns—grounded in clarity, consistency, and advisor-first thinking.
META STUDIO X SIZZLE
Project: End of year project reel
Role: Video art direction and
storyboard design
Year: 2023
With so much fantastic work achieved by our team, it was time we designed a sizzle reel for ourselves. We compiled some of our best work from the past three years and built a fun, engaging and unique reel that matched our energy and enthusiasm for the work we do.
PINTEREST LEADERSHIP DEVELOPMENT
Project: Branding / Art Direction
Role: Contract Designer
Year: 2024
The Leadership dev team reached out with the hopes of redesigning their identity. Goal was to develop a visual system that was engaging, bold, sophisticated and on brand with the Pinterest brand. From this, the concept of ‘Building Blocks’ was formed.
CONCEPT: The ‘Building Blocks’ concept leans into the strength of Pinterest’s leaders and managers. The characteristics and values that they encompass are the building blocks of success. Each are an important brick that together forms a foundation that allows others to grow. The visuals in this concept focus on those building blocks and bring out the strength of teamwork and strong leaders.
LOGO STUDY:
COLOR STUDY:
BUILDING BLOCKS:
Swag in Collaboration with Pinterest
2020 QUARANTINE ZINE
Project: Personal Design and
photography project
Year: 2020
An intimate personal project that showcases and documents the 2020 experience (specifically mine) but also possibly yours?
META ONSITE ADS EXPERIENCE VIDEO
Project: Product update campaign and video
Role: Art Direction / Designer
Year: 2022
Where can Ad’s take us?
Whenever a valuable new product update is launched, teams would come to us with the need to get the word out there. Sure we could put together a deck but a vision video is so much more effective. Together with the help of the Onsite Ads Experience team, we developed a vision video that breaks down all the ways the monetization team made user experience so much better.
FOR KHADIJA BRANDING
Project: Brand and title design
Role: Freelance Designer
Year: 2023
Freelance brand and title design for French Montana’s documentary film. Follows the extraordinary rise of Moroccan-born, multi-platinum recording artist French Montana, who raises his three young sons in the Bronx as a single mother after being dumped by their father and left penniless. Director Mandon Lovett reached out and was looking for a title design that portrayed the strength, creativity, and culture that makes up French Montana.
You can watch the movie here.
IBM DIVERSITY REPORT
Project: Book Design
Role: Designer
Year: 2021
The events of 2020 forever changed many things, as a society and within IBM. While IBM has been a leader in corporate diversity and inclusion for decades, it was time to develop a report that highlighted the successful people of IBM and to recognize the great work that came during such a hard year.
The IBM Diversity Report takes a moment to acknowledge the culture that makes up IBM. Experience the full report here.
BRANDING FOR LEGION POST
Project: Brand and logo design
Role: Freelance Designer
Year: 2021