PROJECT 05:
Project: Branding / Art Direction
Role: Contract Designer
Year: 2024
The Leadership dev team reached out with the hopes of redesigning their identity. Goal was to develop a visual system that was engaging, bold, sophisticated and on brand with the Pinterest brand. From this, the concept of ‘Building Blocks’ was formed.
CONCEPT: The ‘Building Blocks’ concept leans into the strength of Pinterest’s leaders and managers. The characteristics and values that they encompass are the building blocks of success. Each are an important brick that together forms a foundation that allows others to grow. The visuals in this concept focus on those building blocks and bring out the strength of teamwork and strong leaders.
LOGO STUDY:
COLOR STUDY:
BUILDING BLOCKS: