PROJECT 01:
Project: Event Design
Role: Senior Brand Designer & Lead Art Director
Year: 2025
Because Klarity is still a growing brand, I leaned into our established visual identity to ensure familiarity and brand recognition, while layering in thoughtful, elevated design moments to reflect our forward-thinking mission. A central concept I brought to life was a “build-your-own Lego minifigure” bar—a playful, symbolic activation that reinforced Klarity’s belief that with the right tools, you can build anything.
I also designed Klarity-branded coffee cups, sandwiches, swag and event collateral that brought surprise-and-delight moments to the experience. Branded iPads, custom signage, and a cohesive visual system tied it all together—creating an environment that felt strategic, trustworthy, and genuinely exciting.